Who Are These Folks?


Headquartered at  the base of the Rocky Mountains in colorful Colorado, we are a family-owned and operated company now in our 11th year of operations. Colorado offers endless outdoor activities and more than 300 days of sunshine a year, the ideal foundation for our business--women's athletic apparel that's tested and proven for comfort, wicking, and support--companioned with great fashion sensibility. is fortunate  to have a built-in market research team of two daughters and four sisters, all of whom participate in a wide range of sports and outdoor activities. As parents of two competitive soccer players, that usually translates weekends on the sidelines cheering our daughters and their teams.

We've stocked our site with functional and flattering options for women of all sizes, products that are comfortable as well as fashion conscious. is your online resource for the perfect bra that will keep your girls “locked and loaded” (and out of the way) while you’re working out. We have the shorts that will not ride up on your run and skorts that are functional and fashionable.  We’ve got the heart monitors to keep your ticker just where you’re supposed to be for maximum cardio benefit. And we’ve got the fashion accessories to complete the look. When you look good you feel good, and when you feel good the rest of the world around you takes notice.

Instead of dreading your next workout because your apparel binds, rubs and irritates, revamp your athletic wear with sports gear that is thoroughly tested for comfort. Our sweat-wicking, non-binding and reliably sized clothing makes your workout all the more worthwhile.

We hope you enjoy our website and share it with others.

Happy shopping!

Wendy Crist